Background
Heritage Grocers sought new ways to attract new and returning customers, make sustainability a visible part of their brand promise and generate passive income. With increasing store traffic being a top priority, Heritage Grocers selected ecoATM as a solution partner that rewards customers for responsible recycling with instant cash payouts, without any cost to install or maintain. With 70% of cash payouts being spent back in stores, ecoATM offered a no-lift and profitable solution.
Objectives
Heritage Grocers’ primary goal was to increase store visits by adding a service that is convenient and secure. At the same time, they hoped to differentiate their brand by providing an environmentally-friendly solution to enhance store visits. Finally, they wanted to unlock a new revenue stream that could drive traffic and sales without any operational lift.
Solution
ecoATM installed 63 self-service kiosks in 2023-2025, bringing a new service to their doors that attracts and rewards customers for recycling their old devices with cash to spend in-store. The kiosks integrated seamlessly into the shopping experience while generating supplemental income and demonstrating their commitment to sustainability.
Key results for Heritage Grocers include:
- Measurable e-waste reduction and environmental impact
- Strengthened customer loyalty with our convenient, rewarding service
- Incremental revenue through monthly rental income
Results
- $2M paid to consumers
- 155,000 kiosk visits
- 55,000 devices collected
- 2,300 tons of CO2 emissions removed
“Partnering with ecoATM has been a powerful way to connect sustainability with real customer value. We’re not just doing good for the planet, we’re giving our customers a reason to participate and rewarding them instantly for it. It’s rare to find a program that drives measurable business results and meaningful environmental impact, but ecoATM does both seamlessly.”
– Prabash Coswatte, Chief Operating Officer,
Heritage Grocers Group
About ecoATM
For over 15 years, ecoATM has been a leader in driving the re-commerce revolution by expanding access to affordable technology and recycling e-waste. Every year, billions of electronics are discarded into landfills, creating mountains of harmful waste. But many of these devices deserve a second life – one that pays. ecoATM is determined to make it easier than ever for everyone to contribute towards a more sustainable future, one device at a time. Through conveniently located kiosks we give consumers a simple way to dispose of their used phones and other electronics – and get paid for doing it. For retail partners, ecoATM delivers a turn-key, no-cost solution that generates rental income, drives incremental store traffic, enhances the in-store experience and provides measurable sustainability impact.
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